Released on: April 2, 2008, 1:36 pm

Press Release Author: Bob Bliss / DiMora Motorcar

Industry: Entertainment

Press Release Summary: DiMora Motorcar Drafts Super Bowl XX Team Captain, New
England Patriots All-Pro Brian Holloway, as Spokesman for the Ultimate Luxury
Automobile, the $2 Million Natalia SLS 2



Press Release Body: Palm Springs, CA, April 2 - Founder and CEO Alfred DiMora
announced today that five-time National Football League All-Pro Brian Holloway is
now the global corporate spokesman for DiMora Motorcar.

\"We are delighted to have such a respected and dynamic individual share with people
around the world about the Natalia SLS 2 sport luxury sedan,\" said DiMora. \"Brian
has epitomized team leadership through total dedication to competitive excellence
since he was selected as Team Captain at Stanford and later by the New England
Patriots. He is a world-class athlete and America\'s #1 corporate consultant, hired
by over half the Fortune 500 companies to train and motivate their teams. It\'s only
natural that he will use his energy and vision to teach the world about the most
advanced automobile ever produced.\"

Hundreds of companies, including Apple, HP, Verizon, AIG, ITT, Wal-Mart, Ford, ESPN,
Chase, and Bank of America, have hired Holloway to teach about commitment, crisis
management, overcoming adversity, and thriving in a rapidly-changing business
environment. He has testified before Congress for the Youth Service Act, guest
lectured at Harvard Business School, been a football analyst for ABC Sports, and
appeared on numerous network-TV shows, such as Good Morning America and The Today
Show. \"Brian brings a billion-dollar marketing platform to the table,\" stated
DiMora. \"He\'s a visionary. He\'s an entrepreneur. With this world vision, Brian
brings tremendous talents and capabilities to DiMora Motorcar.\"

\"When I learned about the Natalia\'s 1200-horsepower V16 engine and generous room for
the driver, I knew this was the perfect fit for me,\" joked the 6-foot 8-inch,
350-pound Holloway. \"But the Natalia SLS 2 is not just an automobile; it is a
revolution in thinking, where NASA meets Detroit. Never before has such technology,
elegance, power, and attitude been introduced in one package. DiMora broke all the
rules, and changed the game forever. I look forward to adding to the Natalia story
and the innovations that will influence generations. The Natalia SLS 2 sits alone at
the top of the automotive world, created by DiMora, a modern day Leonardo da Vinci.\"

Former President George H.W. Bush describes Holloway as \"a man of character ... I\'m
proud to be part of his resume.\" Former Secretary of State Colin Powell says
Holloway \"was raised to be a leader among his peers.\" NFL Hall of Fame Coach Bill
Walsh calls him \"an extraordinary leader ... he knows how to win.\"

About Brian Holloway
Selected as an All-American for his outstanding play and leadership as Team Captain
at Stanford University, Brian Holloway was the first-round pick of the New England
Patriots in the 1981 NFL draft. He soon became the youngest vice president of the
NFL Players Association at the age of 23. His work on the field led to five All-Pro
selections, and he was Team Captain for the Patriots when they faced the Chicago
Bears in Super Bowl XX.

During the ten years Holloway played for the New England Patriots and Los Angeles
Raiders, he helped develop the first College Degree Completion Program for
Professional Athletes. Later he helped establish the Challenger Center for Space
Education as a living educational memorial to the ill-fated crew of the Space
Shuttle Challenger. His community service includes programs for inner-city youth,
Special Olympics, D.A.R.E., and the United Way. Holloway led the congressional
testimony in the historic passage of the Youth Service Act, which stands today as
one of the most important pieces of legislation to build young leaders and help
America become stronger. President Bill Clinton recognized Brian Holloway as one of
America\'s top emerging leaders. Learn more at www.brianholloway.com.

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to
exceed expectations for safety, performance, technology, ecology, beauty, comfort,
and luxury. We are the first to reveal the design, production, and testing of our
automobiles via the Internet so that anyone around the world can learn about--and
participate in--the process.

The founder, CEO, and driving force behind DiMora Motorcar, Alfred J. DiMora,
produced two of America\'s finest luxury automobiles, the Clenet (as owner) and the
Sceptre (as co-founder). When President Reagan declared 1986 the Centennial Year of
the Gasoline-Powered Automobile, Mr. DiMora\'s Clenet was selected as the Official
Centennial Car. As a result, he and the Clenet were honored at the Automotive Hall
of Fame in Michigan. He also founded Starbridge Systems, Inc., where he developed
the FPGA supercomputer. Using his technological and automotive backgrounds, Alfred
DiMora blends the two worlds to create this new experience in automotive history,
the Natalia SLS 2. For more information about our products and how your company can
become a Technology Partner of DiMora Motorcar, please visit www.dimoramotorcar.com.

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Web Site: http://www.dimoramotorcar.com

Contact Details: Robert Bliss
DiMora Motorcar
1775 East Palm Canyon Dr. #H121
Palm Springs,Ca 92264
760-534-2317 Phone
775-552-2317 Fax
rbliss@dimoramotorcar.com
www.dimoramotorcar.com